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Heelex Privacy Policy

Last updated 2026.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit heelexwellness.net (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

— “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.

— “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

— “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

— Communicate with you;

— Screen our orders for potential risk or fraud; and

— When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information at policies.google.com/privacy. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at networkadvertising.org.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info.

SMS / Text Message Communications

By providing your mobile phone number to Heelex Wellness — through our appointment request form, online intake, or while speaking with our staff — you consent to receive text (SMS) messages from us at that number. These messages may include appointment confirmations, reminders, follow-up care instructions, billing notices, and occasional service-related updates.

Message frequency: Message frequency varies based on your interactions with our practice. You may receive multiple messages per appointment cycle (confirmation, reminder, follow-up).

Message and data rates: Standard message and data rates may apply per your wireless carrier’s plan. Heelex Wellness does not charge a separate fee for SMS messages.

Opt out: You can stop messages at any time by replying STOP to any text from us. After replying STOP, you may receive one final confirmation message and will not receive further messages from us.

Help: Reply HELP to any text from us for assistance, or contact our office at (865) 895-9118 or info@heelexwellness.net.

Supported carriers: AT&T, Verizon Wireless, T-Mobile, Sprint, Boost, Cricket, MetroPCS, U.S. Cellular, Virgin Mobile, and other major U.S. carriers. Carriers are not liable for delayed or undelivered messages.

Privacy: We will not sell, rent, or share your mobile number with third parties or affiliates for their marketing or promotional purposes. Mobile information will only be shared with service providers that help us operate our SMS program (for example, our SMS platform GoTo Connect) and only to the extent required to deliver messages.

Your consent to receive SMS messages is not a condition of any purchase or service. By continuing to receive messages, you reaffirm your consent to our SMS Terms and to this Privacy Policy.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you, or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Minors

The Site is not intended for individuals under the age of 18.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at office@heelex.net or by mail using the details below:

Heelex Wellness
Suite A — 6450 Kingston Pike
Knoxville, TN 37919
United States